advertising :: water saving grocery check out

Just part of the brilliant ad campaign that  Sukle Advertising and Design created to get the word out to save water. The Denver based campaign, whose baseline is “Keep our Rivers flowing, use only what you need,” transforms grocery store checkout belts into flowing rivers. Then, to really get the message across, the bars that customers use to separate the orders bear the campaign’s slogan.

JUST COOL advertising, I think!