fitness :: getting our youth active

SOGO Active is a cool new program and website for getting our Canadian youth active and fit. Whats the motivation behind all this? Sogo and ParticipACTION  envision that in the future,  Canadians will be the most active people on earth!   Their great innovative program helps to address the complex health and wellness issues facing Canadians today by developing and implementing programs that provide nutrition education and encourage physical activity.  Sogo Active provides Canada's youth with the tools and  programs to take control of their  lives and create their own individual plan to keep them fit , active and connected with others.

Check out their website and have a look around!  When kids register, they'll get a sogomo – a profile monster to inspire and keep them  motivated. While  there, they can create or join groups to arrange active games and activities in theirarea. They can find a free court or field, or whatever they need to get moving or play a game. There they can set personal goals and track their progress too.

Coca-Cola Ltd, which has been around for over 100 years, has partnered with ParticipACTION and Sogo Active  by committing $5 million over a period of 5 years, and carrying the program through 2012. Their generous funding will also provide 1000 individuals with the extraordinary opportunity to be a Coca-Cola Torchbearer for the Vancouver 2010 Olympic Games as a part of SOGO Active. While the program is only open to youth aged 13 - 20 years old, you can still get involved by providing your own expertise in coaching, use of grounds,facilities, equipment,  and  other support  by becoming a Community Host. So go , check out this great motivational website for our youth. It's JUST COOL!